Eddie Andelman died the other day at age 89. Unless you've lived in Boston, you probably never heard of him. But for nearly five decades, he was a major factor on sports-talk radio. He was opinionated, as a sports-talk host has to be, but he was also informative and entertaining. You wanted to argue with him, whether by calling in, or just by sitting there with your friends and weighing in on what he said. Eddie was also a larger than life personality, who made numerous appearances to raise money for charitable causes. He was live, he was local, and he was a walking ambassador for the importance of radio.
It has become a truism for people to say that radio no longer matters. They say it has nothing but political talk shows, or they say that only old people listen to it, or they say that nobody needs it anymore because you can get your music on Spotify or YouTube. There's an element of truth in some of this: a lot of older people DO listen to political talk on radio. And a lot of people DO get their music on Spotify or YouTube.
And yet, all over the US, radio is still a factor in many people's lives: it's a companion, a friend, a source of information, and yes, it's still a source for music. I recently did a freelance article for Radio World magazine, and I interviewed some program directors, music directors, and deejays at a variety of radio stations-- top 40, album rock, classic hits, alternative, adult contemporary... and they all said the same thing: if you create an interesting and fun radio station, if you maintain an active presence in your city (holding live events, making appearances, giving away merch), people will listen and they'll bond with that station. But don't take my word for it: let some of the folks I interviewed speak for themselves: Radio World "We Still Believe in Radio")
As many of you know, I spent four decades in broadcasting, including being a deejay and a music director in four major markets. At one of those stations, WMMS in Cleveland, I helped to launch the career of a then-unknown rock band named Rush. That happened in the spring and summer of 1974, and a lot has changed since then. Radio still used to be a dominant force in the 1970s and 1980s, and even into the 1990s; but these days, radio is just one of many ways to hear new music or get the weather or find out who won the big game. However, reports of radio's death have proved to be premature.
Agreed, radio has much more competition, and maybe young teens don't choose radio like we did when I was growing up. But just like I wrote about, there are still many cities where people have a favorite station or a favorite deejay, and of course, my hope is that some of those stations are rediscovering a certain rock band that has reunited and is now back on tour. And I'm imagining a mom or a dad riding in the car with the kids, and a classic Rush song comes on the air and the kids hear it and ask "Who's that?" And their parents can say, "That's Rush. They just got back together. Maybe we can go see them." And perhaps a new generation of Rush fans will emerge, thanks to an old-school mass medium that is still around and worthy of some respect-- radio.
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